The Latin meaning of the name marrone rosso is brown-red, which are the colors of what is considered the "crema" (cream) of the coffee beans. In Colombia, one of the largest coffee empires in the world, beans are hand-picked according to their marrone-rosso color, for these are the finest beans of all.
The name emphasizes the sensual experience of coffee as well as its visual aspects.
marrone rosso, which is part of the Aroma Espresso Bar group, a unique international espresso bar chain that was established in 1994 in Jerusalem, Israel, is the European Aroma group brand.
Today the Aroma group has over 100 branches located in Israel, as well as in the USA, Canada,  Ukraine, Romania , Cyprus and Kazakhstan.
In the year 2009 more branches are planed to open in these countries.
The first marrone rosso branch opened in May, 2008 in Constanta, Romania.
More branches of marrone rosso are set to open in Romania during 2009.
The first branch in Cyprus opened in December 2008 in Limassol. This branch is located on Anexartisias St., which is the city's central street, and will include a number of floors.
The first branch in Kazakhstan opened in June 2009 in Almaty. This branch is located on Furmanov St., which is the city's central street, and includes a VIP-room